Psychology of money

Psychology of money | by Morgan Housel

5 ways for you to be a better creative professional

The book is for anyone to understand the basics or to lay a foundation of financial literacy in one's life. It doesn't matter who you are and what you do, financial literacy and the concept of saving is very new. It is important to know how we behave with our money in general as most of it is often irrational and saving money should not have any agenda in general though it is important to inbuild the habit of doing so as early as possible in our lives.

I come from an era where creative professions were linked with failure, hunger and struggle all lifelong. I work in an era where the creative profession is considered for the strong heart and the risk-takers which eventually tops the chart of life considered successful.

It is sad to see though, many creative professionals often concentrate solely on creating and recreating content to generate a bank of work to prove their worth and many often neglect or shy away from the fact, that let one do what it wishes to do as long as it wants to do and when it wants to do. Money is often considered that corrupts one's mind and hampers its creative vision, in reality, it is the most important factor which let ones mind to be free from worry and create the stuff one wishes to.

If you are a photographer, illustrator, makeup artist, stylist, director, cinematographer, post-production artist or anyone who is a part of the media and entertainment industry, this book has a lot to teach you and I will also share a few aspects of how I behave when it comes to my money at the end of this article.

TO NOTE: Only a few points are been discussed considered fitting the agenda of the blog, though I will humbly suggest you pick a copy if you can. This blog is not responsible for any personal, professional, financial, psychological loss incurred if it may. Any mentioned pointers are to be considered as a mere suggestions and not professional financial advice.

1. Confounding Compounding:

Any aspirant starts their journey to be a professional from mere scratch. It either learns a skill to initiate or hold a mere talent in its native state.

Whereas any portfolio showcasing various aspects of creativity serving a set of premium audiences holds the much-needed growth gained in its past many years.

Eg: As a photographer, I started capturing images solely from a photography point of view minus post-production and creative manipulation though down the line I believed in various other mediums and owing those skills to recreate a bank of images that helps me hold an edge over others in the market.

Similarly, money, when let, grows for decades undisturbed gains power and an edge one needs eventually in its life.

Given said that, the amount is not what matters as much as the amount of time one lets it rest and grow, as like any talent needs its own time for it to get mature aesthetically.

2. Wealth is what you don't see

Spending money to show people how much money you have is the fastest way to have less money

As with any creative profession, things are required to set up its space initially doesn't come cheap. As and when an instant desire to upgrade with the latest and greatest comes to mind that one may feel fit one needs for time being and hence are kept at the top of one's shopping list may sound like a wise call to take. On the other hand, this irrational act of buying robs one's bank of the much needed financial support if and when one may wish for it.

An emergency like the much-needed service of your computer, camera or a subscription of your graphic software must be for the project you need to submit at the earliest.

The latest phone or the wifi-enabled camera. The drone you hold or the accessories you wish to add to your photography bag may create unwanted anxiety and it surely gives an instant satisfaction when finally bought, blame it partial to the social media and advertisement that makes you believe that you need it. The way to have a hold over it is by being rational than irrational about one's needs and being comfortable with what one has and a bit below what you think you can live with, comfortably.

The choice of renting exist to unload the burden of buying things that you may need to sell to buy things you need.

3. SAVE MONEY:

The only factor you can control generates one of the only things that matter. How wonderful!

Having more control over your time and options is becoming one of the most valuable currencies in the world. There is nothing that can force me to deny what is been stated.

As our parents and our grandparents, where saving and the act of investment was directly proportional to various life goals like owning a house, car, planning for a world tour and child education. Saving in the present era should not exactly be pinned to any definite agenda, though the simple act of saving, is a good enough reason to be prepared for anything, which helps you to step up in life or hold you up in the worst of your phase.

4. You will change:

long term planning is harder than it seems because people's goals and desires change over time.

We, humans, are been carried away via various phases in our lives and yet we think we will retain the same characteristics we held decades ago.

Like a child dreaming to be a superhero in his mind which holds no fear or worry of life, eventually realises the world around and hence his goals changes. We change and we keep changing ourselves to best suit our survival opportunities.

A creative professional does have its set of phases to pass through and eventually feels the need to change or grow in various aspects. Our life plans and goals changes and so so does our priority.

In the worst scenario where your creative profession didn't turn up as per your expectation in a definite time period or you need a few years to gain a certain skill set very much in demand in your area, or a sudden personal pitfall, gives anyone a valid reason to save.

5. The seduction of pessimism:

Optimism is a belief that the odds of a good outcome are in your favor over time, even when there will be setbacks along the way

The life of a creative professional is full of uncertainty, one's economy is directly proportional to its standard of living. Yet in the past decades, we have observed and lived uncertainties and hence it justifies enough to be not too sure about the coming times. The future is uncertain and so does the economy.

We may not adore a negative person or an idea though it holds the most power and gains our maximum attention. This desire to survive and the instinct in us as a human lets our minds think about the worst than the best to make themselves prepared well for the pain we all must avoid. The fear to live for months with no work calls or pitches. The anxiety where the bank is not fed well for long is a good reason to think about how we behave with our money and how we set our life in general. A certain amount of self-pampering is good for mind and soul and indeed important, as money earned is not worth it if it was what you finally hold on your deathbed.

Above all, a desire to be a creative professional, where the mind holds the possibility to attain a life considered successful in conventional terms. One's financial planning and the decision will eventually help one to do and create at its own pace, choose the best of the clients one wish to work for, and live in the best environment giving the utmost standard of living.

Tips and Tricks:

1. Buying vs Renting:

As a commercial advertising photographer and a product stylist, I hold no reasons to buy the latest of the camera, computer, lens and else every time it is been launched. Instead, I believe in renting my equipment as and when required. The ability and possibility to reach out to the best of the vendors in the market updating itself with the best give me more reasons not to shed my own money.

2. Buy the best you can afford:

My investment choices are based on the factor of how often I am using it and the amount of time it will require to cover my base expenditure and how much profit I may gain eventually.

Any buying choices must be around the factor of investment vs return.

A high-end digital gadget's self-life vs its depreciating market value is a must think about,

Eg: a computer with a well-built metal body along with a fast, high-end processor which can serve you and your work demands for the next 5 years may cost you 6x, it may seem like an expensive choice to go for versus a system with an average configuration and plastic built costing you 2x and last for a year only. In the case of the latter, you will end up spending 8x more to suit your need in the coming 5 years.

3. Living below my comfort level:

I am not a fashion vista nor my job demands me to be and hence a few pairs of awesome sports shoes, formals and athleisure are all I hold in my closet. My clients demand me in terms of my work quality not how I look like. To add my occasional visits to movie halls, entertainment centres and restaurants and once in a few years, vocational breaks has helped me to be sane enough for those days unannounced.

Given said the above, it is your personal choice to splurge though keep in mind how much value it is adding to your life in general.

4. Saving for the sake of Saving:

Every nation in its democratic nature has led to various advantages for anyone running its own shop. Tax redemptions are not solely for the corporate but even creatives should be aware of. My choice around my money is more about investing in the market and government funds than splurging on things I will not need eventually.

5. Being Rational vs Irrational:

A trick learned years ago is adding all you wish to own instantly on your cart and let it sit for a week and two and if possible for a month. A month is a good enough time for anyone to understand its priorities and eventually one can take a call accordingly. The goal is to educate yourself about what is important vs a temporary gratification.

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Thank you so much for reading and I hope it helped you to understand your own relationship with your money better or share it with someone whom you think is an aspiring creative and needs a little nudge in regards to its financial understanding.

I am Shovona Karmakar, a commercial advertising photographer and product stylist based out of Mumbai, India. I specialize in portraits, editorials, people, products and cinemagraphs. If you are looking for a creative professional alike or wish to drop a Hi! feel free to ping me or use my contact form.

#psychologyofmoney #creativeprofession #photographyandmoney #moneypsychology #moneyforcreatives #advertisingphotographer #portraitphotographer

How to better communication skills, 5 ways to create your first impression.

We often hear the statement of why we don't get the response we look forward to and often complain about how difficult is to approach someone than wondering and understanding where we might have gone off track. I have been on both sides of the table and in past many years of being a commercial photographer have had the opportunity to understand and rectify the errors. Over this article myself sharing the secrets to effective communication with someone so that you don't miss out on the opportunities you deserve.

Numerous aspiring artists look forward to various internship programmes and opportunities. Often they face disappointment due to the lack of expected response and truth to be told it has less to do with the work one has to offer and more about the approach and attitude one carries.

I must assure you, I have committed similar mistakes like you and it is very human and hence unavoidable. How you effectively minimize and explore the possibilities beyond it is something we need to learn.

On a side note if you are a millennial like myself and annoyed by how the present generation Z acts out, let's not forget this is how our parents must be feeling about ourselves too, Haha!

Our parents and grandparents had their own unique struggles to be where they are and we had ours but it doesn't mean the present generation Z has anything less to fight for even with the easy accessibility to reach out to someone at the tip of their fingers. To add to their favour, there are far more possibilities and people to compete with.

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Hence Communication manners matters

In the past many years I have often found students dropping a one-liner "Hi, I wish to work with you" or simply "Hello" over my social media accounts. On an honest note, they just failed to gain my attention.

The very second strategy is to drop a Preset mail and if you do the same, let me tell you how bad an impression you just left over the receiver.

To conclude one fails to have the initial attention | conversation and often fails to have any.

Let me share a story with you to better understand what I mean.

A few weeks back I got a call around 10:30 in the morning from an unknown number. I did pick up the call considering it to be a potential work opportunity. On the other side of the Hello!, it was a 21-year-old photography aspirant looking for an internship. Post a simple and literal exchange of "hello!" and her name, she bombarded me with her, educational qualification, her desire to work with me and how it may add value to my venture which will help her to understand the industry better. It was all going well until she mentioned "wedding photography", please don't misunderstand me but I have the least experience in wedding photography, to begin with. When I enquired whom she is looking for, I must say it was the most embarrassing moment in her lifetime. She had no idea whom she is calling as she simply picked up the number from Google to add she had no idea what work I do and the worst she was completely unaware of my gender (yeah it does matter).

If I can be honest with you all, it was quite early as a working day to attend a call like this which often puts me off but instead, I was quite laughing my heart out and just wanted to keep it to that, and guess what, she simply lost my attention and any opportunity she may have.

If you have any lessons to take from the story above are following below:

Photography: Mike Meyers

phone call manners matters

• One should be well aware and know the name of whom you are calling, what they do professionally and where they are based.

• Exercise the act of addressing the person with their name at first to confirm the number and avoid any embarrassment.

• Do try to have a brief conversation and to the point, many often don't have the time and pleasure to know your entire story.

• Create a habit of concluding your conversation over a mail or a personal message as requested or you find it fit to keep it over the record for any future reference.

*Truth to be told, your target person gets numerous calls and mail every day seeking work or offering products and services and they are even topped up with professional and personal business to take care of hence it is not practical to assume that a mere call will suffice your approach.

Personalise...Personalise and Personalise...

Mail or personal messaging manners Matters

Photography: Erica Steeves

Everyone loves that attention and respect and however, it may sound vintage and boring but it works wonders. Remember the following points mentioned below when drafting your next one.

1. Address the person with their name and be careful about their gender.

2. It is a good practice to greet the person " I sincerely hope you are doing well" | " I hope things are great at your side" | " I hope you are doing well". Initiate with a statement that adds warmth.

3. Mention your reference point, it can be a person or simply a social link. To clarify how you got to know the person and be honest. (In case you are sharing a conclusion mail or message do mention the same "as per our last telephonic conversation")

4. State your full name, your location and your agenda.

5. Conclude with your contact details, attach a portfolio brief which mentions more of your work and needed qualifications only.

To note: It is good to have a preset or a pre-written formatted mail but feel free to edit as per the requirement.

Given said the above it may not fast track your success or land you places as and when you fancy. The above will definitely help you to have the very first impression the seeker looks for. The above doesn't guarantee or make you error-proof, be ready to face rejections and challenges as anyone else does. We all had our ways to chase our dreams and passion and we all had and have to learn to design what works for us.

I hope it helped you to understand and wish you the best in the coming venture!

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Hello, I am Shovona Karmakar, a commercial advertising photographer, cinemagraph artist and product stylist based out of Mumbai, India. In the past many years I have found my love for portraits, products and food and have had the opportunity to work with various national and international brands, agencies and publishing houses. It has been a crazy rollercoaster and I am glad to share my knowledge with you all.

For any internship or business query, feel free to connect with me over a mail or simply use the contact form.

Looking forward to hearing from you soon.

#communicationmanners #rejection #firstimpression #portraitphotograher #productstylist #mumbaiphotographer

3 best alternative careers to commercial photography

It's 2021 and humanity has attained achievements that our parents might not have ever dreamed of. Said that we are living in an era that is a blessing and a disguise.

Myself being in the industry of traditional photography as an advertising professional and coming from an era of analogue photography which gradually shifted to digital and beyond in the past 15 years now (keeping in mind I started my journey in 2006), have gained the needed knowledge to share it with you all.

Every month, I do receive emails and DMs over my social accounts where people are looking for internships (5 major reasons why your emails are not effective). This reminds me how famous and lucrative traditional photography does still sounds to many. The truth is, traditional photography as a mode of earning a living is a dying business adding to it there are way too many people competing for the same thing. Commercials involved are being slashed and the bitter truth is that less and fewer authorities are concerned with quality, it is more about meeting the target to help raise their sales, welcome to The World of Imagery Business!

Now the question that arises is what are the best substitutes to Photography or how to add value to your present skill keeping the former as a base and how to make a living out of your Passion!

TO NOTE: These are mere alternatives, not shortcuts, they all involve years of dedication and similar efforts to reach out to the right people, market themself in the right manner and make a living out of it and the mentioned below do applies in small and big scale commercial movies but due to my personal lack of exposure in that industry the article is restricted to Print campaigns and Television Commercials.

1.

PRODUCTION

Executive | Assistant

(ONLY Still shoots and TVC)

Role: To organize and execute commercial assignments ranging from pre-production to post-production (stills and Television Commercials).

Expected Salary: Ranging from 5000.00 INR to 1,00,000.00 INR an assignment | Day | Month (It varies depending on the quality and quantity of assignments, whether you are a freelancer or In-house and the kind of experience you carry with yourself)

Mode of learning: Internship or apply as a fresher. There are no schools as such in India that helps you get acquainted with the basics though joining a production house and digital or mainline marketing agency is what I will suggest you get started.

Responsibility: An experienced producer can make and break a deal for any visual artist be it a photographer, director or the client itself. He/She is responsible to get the needed team under one roof (it involves Talents like a model, an actor, a makeup artist, a stylist, hospitality services, procurement of digital equipment and lights, studio or outdoor space availability, assistants or spot boys, sanitization services, travelling, lodging if needed, post-production artist and more depending on the need of the creative), at times a photographer, director, cinematographer and negotiate respective fees keeping the budget in mind.

Unlike film producers, you are not asked to invest in any and number of days to complete the project may range between a week to a month.

Additional Perk: You get to travel and meet a lot of people, Networking! haha...

2.

PRODUCT, FOOD STYLIST |

ART, prop DIRECTOR

(ONLY Still shoots and TVC)

If your parents think those extracurricular activities you did in your schools like drawing, painting, origami, planet making projects, science experiment, cooking and more was a waste, I guess one has to rethink. Every high budget and demanding project queries I have received and came across demands an art director.

Role: A person with experience in and around setting up a product or food in an aesthetic manner for the photographer and the director.

Expected Salary: It can range between 10,000 INR or a little less to 1,00,000 INR a day | assignment. The quality and quantity of assignment will determine the above and it also depends on how experienced you are.

Mode of Learning:

Food styling: If you are planning to get into food styling as a stylist or a technician, a course in and around hospitality, hotel management or home science will come in very useful.

Product styling: As of now there are no courses available in India which can help you with the same. I will suggest involving yourself in small workshops and courses available in your city by the very underrated aunties, didi, bhaiya or even a carpenter and more.

Attending workshops in and around various craft related skill helps you get your base strong. It can range from paper art, interior styling, water-colour painting, tabletop styling, wall painting and whatever which move in and around space.

Giving yourself a project to run, a blog | vlog over various platforms helps you to learn and reach out to people at the same time. SKILLSHARE and YOUTUBE comes incredibly useful.

It is always a good way to assist someone or a production house (not an agency in this case) to gain access to the must need knowledge of how to deal with people and other business-related aspects.

It is always a great idea to keep visiting store and places which showcases and sells | rent it out props and more.

INSPIRATION: PINTEREST | INSTAGRAM | DECOR MAGAZINE | AMUSEMENT PARKS AND EVENTS.

Responsibility:

As I mentioned above in general an ambitious project always demands an art guy who helps me to bring the concepts into reality.

If you have come across those mouth-watering food commercials and surreal spaces like Alice in wonderland, an art director or a stylist are the people involved in BTS

He/She will even be asked to set up composition as small as a plate on the table, to design a blank space into an ever-living guest bedroom. It can involve skills from procurement of props like cutlery, background, furniture, appliances and more.

You are also responsible to transport the needed and bring it back to the vendor.

3.

CREATIVE and DIGITAL MANIPULATION artist

(ONLY Still shoots and TVC)

There is a huge difference between photojournalism and commercial arts. They both fulfil the need to create an urge in the mind to do something both in the form of buying a service or product or influence one to make the world a better place to live.

Commercial business is the art of turning your dreams into reality, sadly the reality is far away from our imagination hence we all need to seek help from applications to stitch it all up for us. That is how and why professional retouchers and manipulation artist comes into the scene. If you have wondered about models flying in the air with many things around, fear not it is not any magic moment but a pure form of digital manipulation or if we come across a beauty campaign with skin so smooth and flawless that it is indeed not anywhere close to reality.

Role: He/She/It needs to be well versed with editing | manipulation applications like Photoshop, Illustrator, After effects, Final Cut Pro, Cinema 4D and many more photo, video editing software along with other CGI wonders. (3 best alternatives to your favourite and expensive graphic software)

Expected Salary: It is one of the most lucrative business to be in and the best way to enhance your photography skill. A person can expect to earn 1500 INR to 30,000 INR and more per image or concept.

On average, a person can deal with 10 images from a campaign to 100 images for a stock service.

Mode of Learning: To add there are no good institutes in India at present and the ones there are not valid from an educational point of view. Which will leave you to be a self-learner and in case your pocket permits you can opt for something abroad (a wise decision).

There are many quality online platforms available to gain access to the information needed at the comfort of your space. Please check the links below (they do provide both free and subscription-based membership)

PHLEARN, DOMESTIKA, LYNDA, BLENDER GURU and the best YOUTUBE (It is free and I personally feel there are so many talented people sharing the best of education)

It is better to invest in the best graphic system configuration like RAM, Graphic Card, SSD and a good graphic tablet if you can afford it (I personally own Wacom and iMac).

As like above, you are not needed to assist someone, though productive feedback is critical and takes you a long way. Social media platforms are the best place to share and promote your services.

To note: Always use images with complete rights to work with and sharing the before and after with your viewer helps you gain the much-needed brand trust.

Responsibility: It is one of the most stressful jobs to have besides it can be quite lucrative too. Timelines are very short and changes can be endless unless you don't charge for something more than agreed on. You can be involved in aspects as minor like correcting colour balance and removing minor details to beauty retouching, cleaning up and manipulation and creating a 3D environment to set the protagonist into it. The automobile is the most demanding sectors to be a part of.

Video editing is a vast industry that is just more than stitching the clips. It does range from sound editing, colour correction, rendering, graphic overlays and CGI | Greenscreens and more.

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As we come to the end of the article, a few heads up!

In all the above situations, there will always be a time constraint and having things confirmed in a pre-production meeting over a contract or mail leads to a minimum of confusion and changes if need on the day of the shoot. One is indeed responsible to be in touch with the head of the creative (agency, client, photographer, director) and the producer to be on the same page.

For all the Indian residents: Mumbai has been the epitome of the entertainment industry even before the independence and it is one of the best places to get your journey started, though never underestimate the other upcoming sectors like Tollywood, Trollywood and more. To add opportunities exist all over the world and if you have access to work overseas don't be scared to take a chance.

To sum up it all, they all require years of practice along with good presentation skills both online and offline, which will lead you to get connected to the right people. The above goes hand in hand if you are a photographer or planning to be one.

TO NOTE: If you are wondering in case I can share few details about production houses and agencies, sadly I cannot take any guarantee hence mentioning anything can be misleading. I will request you to kindly look over Google and connect them to know more about vacancies and opportunities. Good Luck!

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Hello,

I am Shovona Karmakar, an #advertising #commercial #photographer | #productstylist | #cinemagraph artist, presently based in #Mumbai, India. It has been a long long road to be where I am now and I sincerely feel it is very important to share whatever I have to offer. I have been fortunate to make a living out of my skill to be creative and have had worked with various national and international brands, corporates and agencies. Cadbury, TATA, Morningstar USA, Parachute, Future Generali to name a few.

Ping me for any work-related queries and will be happy to jump into the pool to make the much-needed party happen.

Thank you for reading!